Hi! I am Dr. Nettra Pan. I am a Lecturer (Assistant Professor) at Bayes Business School, in the heart of London. At Bayes, I am part of the Entrepreneurship subject group led by Professor Vangelis Souitaris where I research and teach purpose-driven innovation and new venture strategy.

To better understand how founders design and fund new organizations that reflect their own personal, social and/or environmental goals, I have studied purpose-driven ventures in the context of early-stage fundraising. My findings explain how founder and investor cognition affects opportunities pursued, new venture identity and alternative metrics of performance. I have shared my work at leading research and industry conferences around the world, and published in outlets such as the Academy of Management Review.

Recently, I have begun studying creative entrepreneurship, community governance and post-capitalist organizing in the context of web3 or blockchain-enabled ventures. I consider myself a practitioner-scholar and work towards the goal of creating, sharing and preserving critical knowledge, especially with and about marginalized groups.

You can view my CV here.

Connect with me on linkedin, twitter or instagram.

You may download high-resolution photos of me here.


Dr. Nettra Pan*

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Research Statement

*Photo credit: Luc Jodet (2022)